Although tobacco remains the major revenue earner of the company, yet over the years the company has made remarkable progress in the non-tobacco businesses by leveraging the ITC brand. Its strong presence in agro commodities, FMCG products, rural marketing, luxury hotels, organised retail, paper and packaging make it a company with very stable and secure fundamentals. Over the years, it has built a very strong foundation in trading and export of agro commodities. Moreover, its rural marketing initiative -- e-choupal -- will give them exceptional access to agricultural produce.
“On the back of its diversified nature and leadership position in various business segments, it validates premium valuation. Hence ITC is one of the safest players to bet for medium-to-long term,” informs Kapur.
Source : ET.com
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