Sunday, February 23, 2014

Buy Media Stocks ahead of General Elections 2014

With all Political parties trying to woo voters, they will use both print and electronic media to reach out to critical masses.  Media stocks comprise of 2 categories -

Electronic Media - TV Channels

Best Buy :

TVToday CMP Rs.120 SL 110 for a Target Price of Rs.150
Jumped 10% during last week wait for a correction to enter around 112.  Got Indias Largest Circulated weekly as well as a TV channel.

For Average Returns of 15-20% consider the following scrips part of Media group

TV18 Media - Buy around Rs.22 SL 18 for a target of Rs.32
NDTV - Buy around Rs.70 SL of 63 for a target prrice of Rs.90
SunTV - Buy around Rs.340  SL of Rs.320 for a target price of Rs.400

Print Media - News Papers

Jagran Prakashan - CMP 87 stop loss 79 for  target price of Rs.105
HTMedia - CMP 70 (close to 52Week Low) SL of 66 for a target price of Rs.106

Savvy investors are buying these scrips to hold for a period of 6 months - the ad revenues as well as sales of publications give edge to Print Media scrips.

Look for any dip from the current prices indicated above buy and hold for 4-5 months for returns that could be more than 

Ingenious Investor
Equity Research Division

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