Thursday, July 6, 2023

Lemon Tree Hotels - Bright future


 


Lemon Tree Hotels Limited is India’s largest hotel chain in the mid-priced hotel sector, and the third largest overall, on the basis of controlling interest in owned and leased rooms, as of June 30, 2017, according to the Horwath Report. We operate in the upscale segment and in the mid-market sector, consisting of the upper-midscale, midscale and economy segments. We deliver differentiated yet superior service offerings, with a value-for-money proposition.


LTHL opened its first hotel with 49 rooms in May 2004 and currently operates ~8,550 rooms in 91 hotels across 57 destinations, in India and abroad, under its various brands viz. Aurika Hotels & Resorts, Lemon Tree Premier, Lemon Tree Hotels, Red Fox Hotels, Keys Prima, Keys Select and Keys Lite. As the current pipeline becomes operational, LTHL will be operating ~10,450 rooms in 106 hotels across 64 destinations, in India and abroad.


Lemon Tree Hotels, including Keys Hotels, are located across India, in metro regions including the NCR, Mumbai, Kolkata, Bengaluru, Hyderabad and Chennai, as well as numerous other tier I and II cities such as Pune, Ahmedabad, Chandigarh, Jaipur, Indore, Aurangabad, Udaipur, Vishakhapatnam, Kochi, Ludhiana, Thiruvananthapuram and Vijayawada. The company expanded internationally with hotels opening in Dubai in December 2019 and in Bhutan in February 2020. New hotels are also set to open internationally in Bhutan and Nepal.


To know more, visit lemontreehotels.com


1. Aurika Hotels & Resorts

Aurika Hotels & Resorts is the upscale brand of Lemon Tree Hotels. The brand curates extraordinary experiences in a stunning ambience. Aurika hotels are stylishly elegant yet comfortably informal, allowing you to be just as relaxed as you wish. With an emphasis on design, Aurika hotels are a reflection of the soul of the destination where they are located, and each has its own personality. These hotels feature new-age dining and innovative entertainment options, complemented by invigorating fitness and wellness facilities, that add a sparkle to your stay. The smart, attentive team enhances your experience with efficient service, while still respecting your privacy. The essence of the brand is reflected in ‘beyond the unusual’. Inspiring spaces, flawless delivery and cutting edge technological solutions ensure that you can work, play and relax effortlessly.


2. Lemon Tree Premier

The plush and spacious interiors at Lemon Tree Premier take the zing up a notch. This chain of upper midscale business and leisure hotels elevates the Lemon Tree experience while retaining the same freshness, quirkiness and energy that Lemon Tree is well known for.


Lemon Tree Premier pampers the style conscious and upbeat traveller with its personalized services, premium in-room amenities, award winning restaurants and fun experiences.


3. Lemon Tree Hotels

Lemon Tree Hotels are midscale business and leisure hotels that uplift your spirits at the end of a long day. Like the fruit they are named after, Lemon Tree Hotels are fresh, cool and sparkling with zest.


Cheery greetings, a friendly smile and a whiff of the signature lemon fragrance welcome you at Lemon Tree. This stylish business hotel with fresh and bright interiors refreshes you with its witty humor and spirited environment.


Lemon Tree’s ‘close to home’ comfort helps you unwind with its smart in-room amenities, vibrant café, recreation bar, pool and fitness center. All this, at an unbeatable value.


These two brands offer:


An exciting range of dining options:

• Citrus Café (all hotels) the bright and inviting 24x7 (most hotels) coffee shop offers an eclectic Indian and international menu.

• Slounge (select hotels) the recreation bar, offers a fun memorable way to chill and have a spirited night out.

• Republic of Noodles (select hotels) the award winning pan Asian restaurant offers the best of popular food from Thailand, Vietnam, Singapore, Cambodia, Indonesia and Myanmar.

• Kebab Theater (select hotels) brings you traditional mouth watering kebab delicacies from provincial cuisine across India.

• A fitness center (Life Fitness equipped), a refreshing swimming pool (where available) and a rejuvenating spa-Fresco (where available) promise to keep you feeling as freshas-a-lemon.

• A well equipped business center and meeting rooms make business on the move more productive.


4. Red Fox Hotels

Red Fox Hotels welcome you with its fresh bold interiors as well as crisp and clean rooms. These economy hotels delight you with its unbeatable value and reliable safety standards. Here friendly smiles and a lively environment go hand in hand with professional service.


The business facilities at Red Fox Hotels include hi-speed WiFi, Cyber Kiosk, Clever Fox Café, an efficient meeting room, a well-equipped gym and laundry service.


Hotels that are young at heart, Red Fox lets you be yourself whether you are working on your laptop or winning a game of carom in the lounge. Add to this, Clever Fox Café’s scrumptious food and the hotels' ‘close to home’ environment - these hotels become the first choice for price conscious travelers.


5. Keys Prima

This premium brand, offers stylish features and excellent service. These hotels feature a spa, salon, swimming pool and an array of cuisines.


6. Keys Select

This popular brand offers comfort and convenience, for both business and leisure travelers. The promise includes a warm welcome, efficient service, impeccable hygiene, delectable food and a good night’s sleep.


7. Keys Lite

This budget brand is targeted at smart consumers who look for affordable and stress free accommodation when they travel. These hotels offer hygienic rooms, multiple amenities, a selection of delicious food, safety and security for the price conscious traveler.


Current Market Price - Rs.93

Year High - 103

Year Low - 63


Returns -

1 month - 1%

6 months - 17%

12 months - 43%

Hotel indusry is doing good and investors can accumulate around 90 levels for a target of Rs.120 for a holding period of 4-6 months.

Date 6 July 2023

This post is bought to you by Smart Investors - Indias Most Knowledgeable Equity Researchers.


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